We’re in the middle of 2022 and I’m still reading about people complaining that they missed the photo shoot, the video because of machine X from brand Y…

Well the truth is that they are idiots… if they were Genovese they wouldn’t have had that problem… they wanted to save money the wrong way…

For foreigners : people who were born in Genoa in iItaly have a reputation for being cheap, because as good merchants they have always tried to buy at the lowest price and sell at the highest price.

Let’s start from the beginning, that is, that being a Genoese, with a capital G, I am thrifty, that is, careful about how I spend my money, this means I don’t waste it, but as my grandmother used to say (in Genoese, which would not be transcribable) when you need it, get the best and the best you can… this means that if you need it, better get the best product, because it will last longer…

Now getting back to technology, I just called idiots of people who buy 3-4000 euros of camera, and then put bottoms in front of the sensor and often (reason for data loss) media made of junk, because (quote) “I spent so much on the camera, I can’t spend more money on cards, disks, etc.”

now the money spent on the camera is useless if you choose inadequate media, consumer junk that breaks at the first breath of wind, products that overheat and change their recording capabilities, and/or cause you to lose data.

I have written more than one article related to recording media, their qualities and their eventual limitations, but I would like to remind you that quality media it is true that they cost money, but they also often have lifetime warranties.
I am using with current machines high-performance ssds bought in 2014, which after almost 10 years of honored service have never missed a beat recording even raw uncompressed video files. Instead I see people who instead of investing, prefer to get the cheapest product, it looks the same anyway, and then every three for two they have disk problems, disconnect, stop recording, have corrupted files etc etc…

do you want to be photographers or video makers? well these are the items you should not save money on : lenses, mounts, tripods, equipment containers.

do you know why? ask yourself these questions :

– what image do you think a 4000€ camera can give if the light is collected by a 100€ lens?

– if you spend a lot of money on equipment, do you want to risk losing the recording because you saved 50-80€ in support?

– do you want to risk in backing 4-5000 euro equipment on a 50 euro tripod?

– you spend thousands on your equipment, and you don’t want to protect it with an adequate bag or backpack as padding and/or protection from dust and liquids?

remember that accidents can happen, but who knows why everyone I read or hear about has violated the basic rules of smart saving…